"You have to start with the customer experience and work backwards to the technology."
-Steve Jobs
Archimedes of Syracuse developed numerous inventions, including war machines (e.g. catapults) to protect his native land and people against foreign invaders. These machines operated through coordination of levers and pulleys.
Let's Go!
Likewise, we will the modern day version of Archimedes' Lever
Similar to the way in which is Applied to buoy objects on water, we will lift our People up from downward forces that constrain our Freedom